The Reality Of Marketing In Arab University Libraries Using Social Media Platforms And Its Impact On Information Services From The Point Of View Of Faculty Members

Abstract

The study aimed to know the reality of marketing in Arab university libraries using social media platforms and its impact on information services from the point of view of faculty members, and to achieve the objectives of the study used a descriptive analytical method, and the study tool was a questionnaire divided into two axes: (marketing axis and Information Services Axis), The study reached several results, the most important of which was that the reality of marketing in Arab university libraries is high from the point of view of faculty members by (73.18%), it was also found that the level of information services from the point of view of faculty members is high by (74.54%), One of the most prominent recommendations of this study is that Marketing through social media platforms as the best and shortest way to provide information services.