Abstract
Inexpensive paperbound books containing both textual material and picture stories have always been extremely popular in contemporary China. In 1952 it was estimated that in Shanghai alone 28,000 picture books had been published in close to 30 million copies over the previous 40 years. China's new government soon converted this popular channel of communication to the promotion of priority themes including the study and use of science. Early official efforts in this campaign resulted in the production and distribution of 20,000 picture books in 600 million copies over the next 10-year period. Since that time, the Chinese government's attention to this mode of popular literature has increased dramatically so that by 1973 Szechuan Province's output of such books for the year was 3 million, and Peking's was 10 million.
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