The Propagation and Construction of China's National Image in $21^{st}$ Century

Abstract

As China's international status is more and more uplifted, the active shaping and effective of China's national image has been regarded as an important means to demonstrate China's soft power, demolish the so-called China Threat Theory, and compete for China's share in international discourse power. This article first makes discussion on the fundamental concepts and related theories of national image, and then explores the precise positioning of China's image as a responsible power and the connotation that should be contained in this image. Finally, this article presents tactic of complex propagation for the shaping of China's national image, which includes the by new media and advertisement, the marketing of international sport games and other international events, public diplomacy and public relations tactics.