Abstract
The article deals with the study of the transformation of literary consciousness in creativity. The situation of the emergence of new forms of figurative thinking in artistic discourse is considered based on the example of works of modern Kazakh literature. The mental operations carried out in the course of the creative process are studied in the framework of cognitive analysis. In philosophical science, one of the most important research areas for understanding the essence of human existence is the theory of consciousness. Human consciousness in the XXI century is going through the process of adaptation to a new era under the influence of various social, cultural, historical factors. In particular, the impact of information technology on human reality, worldview, and outlook is especially important. The active introduction of intensively developing technologies into human life has made significant changes in his spiritual world. The actions of a modern person, such as behavior, thinking, speech, are closely connected with digital technologies, and this phenomenon indicates that humanity has entered a new formation. The observation of such spiritual phenomena in literary creativity is quite natural. In this regard, the article includes the attempts to justify the relevance of studying the issues of the theory of consciousness in the field of literary criticism. Contemporary artistic thought and narrative system of literature are distinguished by the technogenic character of the author's consciousness. The article was prepared according to the project AP09259694 «Modern literary studies and cognitive paradigm».
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