The Problems and Measures for Small Tourism Town Development in China: A Case Study of Wan Town

Abstract

With the rapid development of tourism and urbanization in China, small tourism towns gradually grow toward prosperity. This paper takes Wan Town as an example to analyze the problem and countermeasures concerning the development of small tourism towns in China. There are a series of issues in the process of development of Wan Town, which includes uncoordinated architectural style, inaccurate market positioning, repeated cultural themes, and vulnerable linkage of the industrial chain. Based on the factor analysis, these development issues were classified into three categories: confusing architectural style, repetitive cultural theme, and weak linkage of industrial chain. To achieve the goal of sustainable development of small tourism towns, some countermeasures must be taken which include promoting the development of small tourism towns with the new rural revitalization, strengthening services improvement in small tourism towns, gathering industrial elements related to the tourism industry, and increasing tourism cultural connotation.