The problem of implementing the cultural-forming function in the Russian media

Abstract

In the context of the development of the information and ideological war between Russia and the West, the role of the media in the formation of cultural values is increasing. It is directly related to ensuring national security. One of the most important problems of our time is related to the fact that culture in the media has ceased to be a powerful tool for shaping the value system of society. The article analyzes stories published during the period from December 2022 to May 2023 in the thirteen most cited Russiabn media (Rbc.ru, Russian.rt.com, Gazeta.ru, Lenta.ru, 360tv.ru, Kp.ru, Tsargrad.tv, iz.ru, Life.ru, Mk.ru, Aif .ru, Fontanka.ru, Mosregtoday.ru). Approximately 2,000 stories related to the topic of "culture" in these media were analyzed. The stories were analyzed for compliance with the culture-forming function, which consists in promoting and disseminating high cultural values in society, educating the masses on samples of global culture, contributing to the comprehensive humanistic development of man. The authors come to the conclusion that 1) samples of high, elite culture rarely come to the attention of the media. In stories on cultural topics, gossip, rumors, events from the life of show business stars are replicated. 2) On some media sites, there is no “culture” section at all. In the field of view of the reader who goes to the websites, cultural news rarely falls. 3) The same names appear in the news about culture, famous personalities from the world of show business predominate, and there is not a word about new, young, talented artists. 4) Culture on media sites covers large-scale events, Hollywood premieres, but news about regional festivals, the achievements of creative individuals, and folk crafts rarely get into the headings. 5) Culture on media sites is being replaced by entertainment.