Abstract
This study probes into the application of big data technology in NBA events and analyzes the impacts of big data on NBA players, the teams, and the team's performance. The research result shows that elaborate statistics of NBA events not only allow a search of information on individual players but enables comparison of two players and their respective performance in attack-defense. The Sports VU's extensive data system makes sports data a hot cake again. Big data technology provides a tool for coaches to guide and train the players and NBA trade. NBA can also share the information with broadcasters to bring in marketing benefits. Big data will go a long way to international communication in the NBA.
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