Abstract
This study probes into application of big data technology in NBA events, analyzes the impacts of big data on NBA players, the teams, the team’s performance and media audience. The research result shows that elaborate statistics of NBA events not only allows search of information of individual players, but enables comparison of two players and their respective performance in attack-defense. The Sport VU big data system makes the sports data a hot cake again. Big data technology provides a tool for coaches to guide and train the players and NBA trade. NBA can also share the information with broadcasters to bring in marketing benefits. Big data will go a long way to international communication of NBA.
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