Abstract
The article deals with the search for a graphic style for the Kharkiv Art School for the 100th anniversary of HUDPROM. Based on a study of the Ukrainian font tradition, a visual image was found that links different generations of Kharkiv artist. It shows how the bridge between the Kubo-futuristic finds of the Kharkiv art-craftsmen Vasyl Yermilov, Boris Kosarev and modern design thinking was stretched in the development of inscriptions and signs. The features of working with typographic and aesthetic clusters to reveal the identity of time and place in graphic design are described. A variable font has been developed, combining both grotesque and avant-garde forms and more plastic historical graphemes based on cursive heritage. The flower of Kosarev, which has become a graphic image of the academy, simultaneously in different contexts and compositional solutions embodies the flourishing Ukrainian modernism (historical background), as well as represents the modern multimedia postmodernist pattern.
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