Abstract
The aim of this research is to examine how local authorities, and more particularly municipalities, should focus on the local population in order to develop their territorial strategies.
Highlights
Territorial governance is neither a myth nor a rhetorical figure, but a tool of territorial intelligence in favor of the shared and harmonious development of the territories
The study of governance falls within the scope of research on the transformation of local public action and on new forms of multi-level and multi-associates coordination : what roles do the devices and tools, in this case marketing in the fabric of local governance, play for a successful attractiveness, and how can governance be promoted on the basis of an endogenous strategy? The main purpose of this document is to provide a tool enabling deep reflections on better ways to strengthen territorial governance
The purpose of this paper is to provide a tool for close reflection to strengthen territorial governance
Summary
Territorial governance is neither a myth nor a rhetorical figure, but a tool of territorial intelligence in favor of the shared and harmonious development of the territories. It often emerges that the energy expended in seeking to make collaborations between local and regional authorities, State amenities, associations, etc., is largely as much directed to organizing and regulating collaboration (and the conflicts induced) as to carrying out the action It is, not enough to try to enact different policies in a territorial dynamic, to encourage the setting up of a collective decision-making mechanism based on shared and common standards, in order to work together. It is important to remember that the resident can play four roles in relation to his territory: he is a direct target on board, he can be an argumentator valuing the territory, a partner in building the appeal process and an ambassador and a passionate lawyer who can influence the decision of other targets
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