The perils of hotel technology: The robot usage resistance model

Abstract

The COVID-19 outbreak has accelerated the development of service robots. However, service robots in some hotels have been put aside despite successful adoption. This study thus focuses on hotel employees' inhibited continuous usage intention by examining the challenges of benefiting from service robots. A robot usage resistance model (RURM) has been proposed based on the results. In this model, lack of authentic anthropomorphous features and low usability as technological characteristics could influence employees' cognitions toward service robots, while robot-related excessive workloads, techno-insecurity, and techno-uncertainty as psychological stimuli could trigger negative emotional arousal, which in turn fosters employee resistance to service robot continuous usage. This study offers a more solid conceptual investigation into employee resistance to service robot continuous usage, thus allowing the development of strategies to better reap the rewards of hotel service robot usage.