The Performance Research of Starbucks in the Past Five Years Applying Business Strategy Analysis and Ratio Analysis

Abstract

The food service industry has grown rapidly as immigration and urbanization have exposed people to more food and beverages and interest in them. Coupled with increasing proportion of working women, rising trend of dining out and rising disposable income of the people are supporting the growth of the global market. As of 2018, the global food service market has grown to $3.4 trillion. Amidst this, there is also a growing demand for coffee as people work longer hours. Young people are also more willing to choose cafes as a place to socialize and relax. However, the 2019 Covid-19 sweep has had a significant impact on the world economy, especially the food service industry. This article takes Starbucks, an excellent enterprise in the food service industry, as the research object. From the perspective of business model and ratio, analyze Starbucks' business performance in the past five years, and compare Starbucks' performance changes before, during and after the outbreak.