Abstract
Examines the way in which the performance of the pharmaceutical product manager is evaluated. Attempts to provide a picture of the principal functions on which the Canadian pharmaceutical product manager is evaluated, as well as of performance appraisal systems currently used in the pharmaceutical industry. Two methodologies are used, both in‐depth interviews and survey, in order to provide the most comprehensive examination of this area. Additionally, examines whether or not these systems are proving useful in linking job tasks to performance appraisal in order to achieve the goals of the organization.
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