THE PERCEPTION OF POLISH AGRICULTURE BY FOOD CONSUMERS

Abstract

The aim of the study was to determine the factors determining the perception of Polish agriculture by food consumers. With intensive changes in the methods of agricultural production, the progressive digitalization of agriculture, more and more frequent discussion of the issue of social responsibility of agriculture (in the context of caring about the condition of the natural environment or ensuring the welfare of farm animals), streams of much, often contradictory, information appearing in the media make some consumers unable to express their opinions on the condition of Polish agriculture unequivocally. The research has shown that factors such as trust, the state of knowledge or feeling of being properly informed about the course of agricultural production have a clear influence on the formation of a consumer’s positive or negative attitude towards Polish agriculture, as well as on the assessment of its modernity. The key in shaping respondent opinions turned out to be the possession of information and the inclination to obtain it.