Abstract
The telling of stories provides rich information about organizations, groups, and cultures as well as about the teller of the tale. Although written traditions tend to fossilize stories and legends, the oral tradition keeps these tales vital and relevant. A method for the analysis of this fantasy material is presented, and several examples relating to the organizational context are discussed. Martins, Feldman, Hatch, and Sitkin's (1983) organizational stories from their Administrative Science Quarterly article are reanalyzed via this new technique, and several versions of the Lewin story concerning the origin of T Groups are compared. Suggestions are made concerning intervention in organizations at the levels of myth, legend, and story.
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