Abstract
The FIRST International Film Festival was one of the only international festivals to have continued with offline and in-person activities throughout the COVID-19 pandemic years of 2020 to 2022. This article uses archival sources to investigate how the festival was able to continue and develop throughout the pandemic period. Through analysis of the festival’s industry positioning and the response of the managing stakeholders and participants to the uncertain pandemic environment, the article reveals to what extent the pandemic affected the festival in terms of its annual operation, framework, and component sections. By using an institutional approach, it demonstrates the adjustment, growth and maintenance of the festival in the pandemic context. The article argues that the festival’s distinctive nodal role as a cultivation platform for new emerging talent allowed it to sustain offline activities throughout the pandemic.
Published Version
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