Abstract
Over the recent past, the world has witnessed increased uptake of social media and the use of internet. In particular, The world has witnessed tremendous growth in the number of people accessing social media through accessible mobile devices. In this foregoing, the use of social media has exposed millions of people to privacy infringement as voluminous personal information is shared via the social media and able to influence individuals' self-awareness along with self-image. The aim of this essay is to address the concepts of privacy and self consciousness, as well as the influence of self-orientated social media platforms such as Facebook, Twitter, and Tumblr on the processing of personal and private information and the relevance of this impact on self-presentation. The findings conclude the direct relationship between audience and media platforms, and thus can be used to suggest future research directions.
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