Abstract
Current study is conducted to measure the impact of market orientation on banking performance. Organizational performance is as dependent variable which is measured with non-financial performance. Whereas, the study has taken market orientation as independent variable and is measured by (Intelligence generation, Intelligence dissemination and responsiveness to intelligence. The study results showed that intelligence generation has positive impact (t= 4.351/ p value=.000) on organizational performance. This study results also showed that intelligence dissemination has positive impact (t=3.423/ p value =.001) on organizational performance. This study also showed that responsiveness to intelligence has positive impact (t=6.124/ p value =.000) on organizational performance based upon primary data. Multiple regression has been used to check the impact of independent variables on dependent variable. While correlation has been used to check the relationship between variables.
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