Abstract

Purpose: The purpose of this paper is to find the moderating effect of analytical left brain style and intuition right brain style on the relationship between job satisfaction factors and turnover intention. Survey was conducted for data collection. 502 completed questionnaires are returned. Correlation analysis and Hierarchical regression is used to test moderation. Further interaction plots are also plotted. The results obtained from the analysis explained that analytical and intuition does act as moderator on few variables. Analytical acts as moderator on variables i.e. supervisor, co-workers and salary while does not act as moderator on other variables e.g. work, work environment. While intuition does not act as moderator on supervisor, co-workers, work environment and work but acts as moderator on salary. The cognitive style decision making need awareness by the practitioners in seminars and workshop so the individuals came to know their preferred way of decision making style. The results of the paper are helpful for the education industry to make policies for academicians to help them making decisions and to decide and motivate to increase the satisfaction from work by giving them less work load.

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