The Modern Tourism Market in Russia: Possible Ways of Using the Promotion Forms in Tourism in the E-Education System

Abstract

The purpose of the paper is to determine the quality and content of the mechanism for integrating such forms of promotion in tourism as tourist information resources into the electronic educational environment, as well as to determine the projected results of similar innovation from the tourist business, educational environment, society. To achieve the goal, the following methods were used in the article: dialectical, comparative analysis, comparative legal, formal legal, system analysis. The researchers analyzed the specifics of educational activities in the field of tourism in the framework of an E-educational environment created in the Russian Federation. The authors considered the most relevant forms of promotion in tourism. After that, special regulatory acts were analyzed and the content of the organization mechanism in the electronic educational environment was determined, on the basis of which conclusions were made about the ways of integrating digital means and forms of advancement into the educational process. The article discusses the possibilities and methods of integrating such forms of promotion in tourism as tourist information resources into an E-educational environment, including examples of ways of such integration in schools and higher educational institutions.