The Model of Domestic Product Quality Syndrome

I Gede Mahatma Yuda Bakti,Sik Sumaedi,Tri Rakhmawati,Sih Damayanti,Medi Yarmen

doi:10.1177/2158244020972359

I Gede Mahatma Yuda Bakti, Sik Sumaedi + Show 3 more

Open Access

https://doi.org/10.1177/2158244020972359

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Journal: SAGE Open	Publication Date: Oct 1, 2020
License type: CC BY 4.0

Affiliation: Indonesian Institute of Sciences

Abstract

This paper aims to develop and test a model that involves consumer ethnocentrism, world-mindedness, patriotism, and domestic product quality syndrome. This research used a quantitative approach. Data were collected through a survey of 222 respondents in Jakarta, Indonesia. The respondents are consumer electronic product users. Structural equation modeling (SEM) analysis was used to test the conceptual model and hypotheses. The results of this research show that the conceptual model has a good fit. We found that consumer ethnocentrism has a positive and significant impact on domestic product quality syndrome. We also found that patriotism significantly influences consumer ethnocentrism, while world-mindedness does not significantly influence consumer ethnocentrism. Data were collected only in Jakarta. Furthermore, a convenience sampling technique was applied. Thus, the findings of this research may not be generalized to other contexts. Therefore, future studies involving larger respondents coming from diverse areas are required to improve the generalization of the results and examine the stability of this research’s findings. Company should align its strategy and quality objectives with the level of consumer ethnocentrism and patriotism to overcome domestic product quality syndrome. There is a lack of research that develops and tests a model that can be used to explain the phenomenon of domestic product quality syndrome. This research fulfills the literature gaps.

Highlights

BackgroundIn the globalization era, one of the concepts that attract the attention of many scholars is product quality (Conti, 2013; Sierra, 1999)
Our research found that consumer ethnocentrism has a positive and significant impact on domestic product quality syndrome for consumer electronic products
Our research revealed that patriotism influences consumer ethnocentrism positively and significantly

Summary

Introduction

BackgroundIn the globalization era, one of the concepts that attract the attention of many scholars is product (good or service) quality (Conti, 2013; Sierra, 1999). Many researchers acknowledged that product quality is one of the critical factors in a business competition (Cooper & Kleinschmidt, 2007). This is because the focus on product quality can provide a lot of positive benefits, such as consumer satisfaction (Bakti & Sumaedi, 2013; Tsiotsou, 2006), perceived value (Chinomona et al, 2013; Sumaedi et al, 2012), consumer loyalty (Devaraj et al, 2001; Yieh et al, 2007), word of mouth (Widianti et al, 2015), and so on. This phenomenon may be named “bias perceived quality.” Literature has documented the empirical evidence of the existence of bias perceived quality well (e.g., Aaker & Jacobson, 1994; Braeutiga & Pauly, 1986; Koh et al, 2010; Thelen et al, 2006)

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