Abstract
The research by Hendrich et al. (2010a, b, c) from the University of British Columbia has indicated that 96% of psychological samples published in the world’s top journals from 2003 to 2007 were drawn from Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies, which house only 12% of the world’s population. Compared with the WEIRD samples, most of the world’s population is non-Weird. Therefore, the most important mission of Asian indigenous psychology is to initiate a scientific revolution by constructing various kinds of theoretical models to describe psychological phenomenon and behavior of people from non-Weird countries. Keeping this in view this paper tries to articulate a theoretical model of self which has potential to go beyond the western models.
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