THE MAKING OF MEANING IN NIGERIAN VISUAL METHOD OF COMMUNICATION

Abstract

This paper looks into the need to give the Berom Culture of Northern Nigeria an artistic visual communication identity based on their traditional and modern visual communication design approach. There is the need therefore to differentiate between traditional and modern visual communication design The exploratory research analysis which, is used is based on the concepts, ideas and materials for the old and new methods of the Berom culture. It has been analysed and synthesised into more dynamic indigenous system of visual communication that will enhance the general development of the Berom. The analyses of the signs, symbols, posters and other art works were carried out based on their artistic, aesthetic, and functional design mainly as it concern the Berom visual communication design in modern time. The researcher made an attempt to harmonise the traditional and the modern method with a view to developing a new visual communication method based on the Berom culture and technology. The Berom had a definite operation way of communication. In addition to the common use of signs and symbols,the Berom could also reduce these signs and symbols into simple codes used for confidentiality, security, affection and economic transactions.