Abstract

In recent years, with the rapid development of China’s information technology and digital media technology, the traditional graphic design obviously cannot meet the needs of multimedia communications. The pace of people’s lives is accelerating and the demand for information is also increasing. The requirement for rapid access to information in various forms, visual communication design is influenced by digital media, and also has a certain impact. For the digital media industry, we not only need to control the quality, but also control the optimization of design concepts, and use various design technologies reasonably in order to make the decoration design activities more vivid and three-dimensional, thereby improving the visual communication design of digital media stage decoration. This article analyzes and discusses the visual communication design of digital media stage decoration under the background of big data. In terms of methods, this article mainly improves the four aspects of strengthening the inclusiveness of visual communication design, incorporating a lot of artistic inspiration, using dynamic design, and strengthening the interaction with the audience on the basis of traditional stage decoration visual communication; In terms of experiments, by giving lectures by students and investigating people watching from the audience, it was concluded that the data strengthens the inclusiveness of visual communication design, incorporates a lot of artistic inspiration, and uses dynamic design to strengthen interaction with the audience Satisfaction in the four aspects was 55%, 67%, 53%, and 63%. Explain the effectiveness and feasibility of the method proposed in this paper. And put forward suggestions, in these four aspects, the effect is stronger than traditional stage decoration visual communication. Can consider the integration of one or several aspects.

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