The main directions of strengthening the crisis management of hotels during the COVID-19

Abstract

The hotel industry especially acutely felt the consequences of the spread of Covid-19: reduced demand, closure, financial difficulties, dismissal of staff. Covering the topic, the author addresses the regulatory framework for the organization of anti-epidemic measures in hotels during the dissemination of COVID-19 and recent research of scientists in the field of hotel business management. The changes that are taking place in the modern world due to the coronavirus pandemic, cause the transformation of the behavior of consumers of hotel services, which become more cautious and demanding. The question of finding optimization of the functioning of hospitality establishments during quarantine restrictions is quite acute and requires the use of anti-crisis measures. The author finds out what are the most common risks most hotel managers face during the spread of COVID-19 and offers anti-crisis measures to prevent or prevent them in the following areas: personnel management, ensuring safe and hygienic conditions in hotels, advertising and strategic partnership. The author pays special attention to the problems of staff retention and ensuring safe and hygienic conditions in hotels. Determines that during the COVID-19 period, additional duties must be assigned to the hotel staff with their entry into job descriptions. In addition to the minimum hygienic requirements, the author offers a list of additional to enhance the safe stay of guests in the hotel. It is also noted that for customers, instructions are developed for finding a hotel during the distribution of COVID-19. The author stresses that, even with limited financial resources, it is necessary to carry out advertising activities, because potential customers should be aware of the state of comfort and security of the hotel. In case of lack of own funds for the provision of additional services by the hotel, the author considers the option of strategic partnership optimally. Strategic partnership will help to expand the range of additional services and increase the circle of visitors. As a separate direction of crisis management for small hotel businesses, the author of the proposed re-equipment of the existing complex for an aparthotel. The implementation of hotel activities during the epidemiological crisis is a risk with uncontrollable factors and these factors cannot be changed by the parties, the participants of the hotel business can only take them into account when analyzing the risks and possible losses from it. The author concludes that in the new uncertain and dangerous conditions of management, anti-crisis management qualities flexibly and quickly adapt to market conditions become the main factors of survival of hospitality subjects.