Abstract
Since the 1990s, the increasing development of digital-driven technologies such as the Internet, cloud computing, big data, and the Internet of Things and the popularization of computers and mobile electronic devices have accelerated the evolution of global business organizations, thus making a new form of business organization, platform economy. As the most important form of industrial organization in the new economic era, the development of the platform has received extensive attention from the academia. Through literature analysis and inductive deduction, this paper reviews the connotation of platform economy, the historical context of development, the competition and monopoly (differentiation) of multilateral platforms, the evaluation mechanism of platform, antimonopoly governance, and research methods, and provides theoretical references and new ideas for future research directions.
Highlights
What is the “platform economy?” Evans [1] defines platform economy as a study of the unique economic phenomena of specific two-sided markets in traditional market economics.e platform economy studied in this paper refers to a series of digital technologies driven by the Internet, cloud computing, big data, and the Internet of ings, with a large number of platform enterprises as the lead, designing and implementing a complete set of platforms, consumers, and service providers, and influencing upstream and downstream enterprises, to reduce transaction costs of organizational rules and services and to achieve a new type of economic integration in which resources are highly integrated with traditional industries
E platform economy studied in this paper refers to a series of digital technologies driven by the Internet, cloud computing, big data, and the Internet of ings, with a large number of platform enterprises as the lead, designing and implementing a complete set of platforms, consumers, and service providers, and influencing upstream and downstream enterprises, to reduce transaction costs of organizational rules and services and to achieve a new type of economic integration in which resources are highly integrated with traditional industries
Since the 1990s, mass platforms applying digital-driven business models show around the world where Google, eBay, Alibaba, Baidu, Tencent, JD.com, and other enterprises have stood out on the Internet, leading the increasing development of various industries and gradually forming the platform economy model, which has profoundly affected all aspects of the national economy and reshaped the market structure and competitive behavior of different industries
Summary
What is the “platform economy?” Evans [1] defines platform economy as a study of the unique economic phenomena of specific two-sided markets in traditional market economics. Since the 1990s, mass platforms applying digital-driven business models show around the world where Google, eBay, Alibaba, Baidu, Tencent, JD.com, and other enterprises have stood out on the Internet, leading the increasing development of various industries and gradually forming the platform economy model, which has profoundly affected all aspects of the national economy and reshaped the market structure and competitive behavior of different industries. It brings cross-country and cross-region business models and accelerates the global economic integration. It brings cross-country and cross-region business models and accelerates the global economic integration. is rapid growth of platform enterprises has inspired vast in-depth research studies in academia
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