Abstract

The article describes the lecture as a method of ensuring the quality of the process of forming the organizational and pedagogical culture of future masters of pharmacy in the process of professional training.
 The lecture is considered as a neat systematic and systematic presentation of a certain scientific problem or its part; it was found out that methodically, the lecture should meet the main requirements: be at the modern level of scientific development, have a finished character (elucidation of a certain topic), be internally convincing (argument), arouse interest in science in students, contain well-thought-out illustrative examples, direct independent work, be accessible and understandable.
 An algorithm for determining the types of lectures for the thematic plan for the discipline «Management and Marketing in Pharmacy» is proposed. It was determined that there are several types of academic lectures: introductory lecture, thematic, from the course of a specific academic discipline, final (final) lecture; types of lectures widespread in the practice of higher pharmaceutical education – lecture-conversation or dialogue with the audience, proposal for collective research («brainstorming»), lecture-discussion, lecture with analysis of specific situations, lecture with the use of feedback techniques, lecture-consultation, problem lecture, etc.
 Prospects for further research of the outlined problem are determined in the adaptation of ideas, provisions and technological methodological mechanisms of conducting lectures on the qualitative aspect of the formation of the organizational and management culture of future pharmacists in the process of professional training in domestic institutions of higher education that prepare future masters for the field of pharmacy.

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