Abstract
This action research study, in three Sure Start children’s centres, used focus groups to explore the views of local families and staff and other stakeholders on breastfeeding promotion. Participants felt that the community discouraged breastfeeding and that it was not promoted in the centres due to staff lack of knowledge. Suggested improvements included: ‘breastfeeding welcome’ signs, greater focus on fathers in antenatal education, health professional involvement in support groups and training for all staff.
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