Abstract
In this contribution Armin Beverungen explores the status of visuality in surveillance capitalism by considering its role in the management of Amazon's logistical operations. Whereas Amazon is often portrayed as being at the forefront of developments in surveillance associated with face recognition technologies, a focus on its logistical operations highlights the more mundane role of the barcode scan. Visuality is operationalised to optimise logistical flows of data, things and people. Power is exercised primarily operational and environmental. Augmented video surveillance and its associated networked images must also be assessed in the context of this mode of power and its economy.
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