Abstract
The conversion to sound cinema in Brazil beginning in the late 1920’s can be best defined as the systematic adoption of mechanic and synchronized sound film projection as the standard practice in the national theatrical exhibition circuit. This process was not short nor simple, but long and complex, resulting also in changes in the way imported film copies were distributed and exhibited in Brazil. The paper analyzes, through research in the contemporary press, as film subtitling was introduced and consolidated amid numerous procedures that were tried to present in an understandable and appealing way to the Brazilian public movies originally spoken in English.
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