Abstract
The objective of the article is to research the dynamic capacities developed and used by WEG in its internationalization process and to explain how these capacities help the company defends and supports competitive advantage. The article presents an exploratory study of the internationalization process of WEG in Argentina and China. This article has as analysis approach the dynamic capacities, contributes to the literature of international management in two aspects. First, it adds the analytical look of the internationalization based on dynamic capacities that are still well restricted. Second, when working the dynamic capacities as central element of the analysis of the internationalization process, it proposes one framework of integrative analysis of the economic and behavioral theories that are used to explain the process of companies’ internationalization, although they are dealt independently and sometimes antagonistic way. The result shows as the dynamic capacities are articulated in the case of WEG in its process of internationalization for Argentina and the subsequent movement for China. The developed dynamic capacities in Argentina were acquired for the Brazilian headquarter and could have been applied in the process of internationalization for China. However, a more complex organizational structure cannot be identified where the inter-subsidiary relationships could share dynamic capacities as proposed in framework.Key words: Dynamic capabilities. Competences. Internationalization. Brazilian multinationals.
Highlights
El artículo tiene el objetivo de investigar las capacidades dinámicas desarrolladas y utilizadas por WEG en el proceso de internacionalización y explicar cómo estas capacidades contribuyen a que la empresa defienda y afiance su ventaja competitiva
O Processo de Internacionalização como Elemento Gerador de Capacidades Dinâmicas: o caso da WEG na Argentina e na China
In: WORKSHOP EM INTERNACIONALIZAÇÃO DE EMPRESAS, 5., 2005, Rio de Janeiro
Summary
O presente artigo tem o objetivo de investigar as capacidades dinâmicas desenvolvidas e utilizadas pela WEG no processo de internacionalização e explicar como estas capacidades contribuem para que a empresa defenda e sustente a vantagem competitiva. Ao trabalhar as capacidades dinâmicas como elemento central da análise do processo de internacionalização propõe um framework de análise integrativo das teorias econômica e comportamental que são muito usadas para explicar o processo de internacionalização de empresas, porém são tratadas de maneira independente e por vezes antagônica. A discussão do caso e resultados procura entender como as capacidades dinâmicas obtidas na operação de internacionalização para a Argentina constituíram aprendizado e uma vantagem competitiva global para ser usado em processos posteriores tal como a entrada na China e o aprendizado para as demais multinacionais brasileiras
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