THE INFLUENCE OF TIKTOK SHORT-FORM VIDEOS ON ATTENTION SPAN AND STUDY HABITS OF STUDENTS IN COLLEGE OF VOCATIONAL STUDIES IPB UNIVERSITY

Abstract

Short-form videos have surged in popularity on social media platforms, captivating users with engaging content in brief durations. However, their impact on attention span can pose challenges such as frustration and reduced concentration on longer tasks. The aim of this study is to investigate the impacts of short-form videos on the attention span and study habits of students enrolled in the College of Vocational School Studies IPB University and to suggest effective strategies for mitigating the negative effects. Through questionnaires and interviews, the research explores TikTok video consumption frequency, perceived consequences of accessing abundant information effortlessly, and influence on academic learning. The study discovered that participants spent approximately 1-2 hours each day watching short-form videos and acknowledged their consequences. They reported feeling less concentrated in their study habits and recognized a correlation between watching short-form videos, attention span, and study habits.