Abstract

This study was conducted to determine social media usage and its influence on the quality time spent with family among the students of the International Islamic University of Malaysia (IIUM). The objectives of the study are to determine: (a) the exposure to social media use; (b) the level of perception, attitude, and behavior towards social media use, and the quality time spent with family; and (c) the relationships of perception, attitude, and behaviour towards social media use with the quality time spent with family. Time displacement theory was used to explain the relationship between the variables. The quantitative research design was employed using a network sampling survey method, with a questionnaire as a tool for data collection. A total of 210 respondents participated in this study. The findings of the study revealed that WhatsApp is the most frequently used social media platform, followed by YouTube, E-mail, Instagram, Facebook, and Telegram. The levels of perception, attitude, and behavior towards social media usage and the quality of time spent with family are high and significant. Perception, attitude, and behavior were found to show a significant positive correlation with social media usage and the quality time spent with family. Thus, this study suggests that students should allocate the time they spend on social media for their families.

Highlights

  • Background of the Study Nowadays, more than half of the world population are using social media in their daily life

  • Will social media usage displace the quality time with family? Given the problems, this study focuses on examining the influence of social media usage on the quality time spent with family among International Islamic University Malaysia (IIUM) students

  • 4) To analyze the relationships of perception, attitude, and behavior towards social media usage with the quality time spent with family among IIUM students

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Summary

Introduction

Background of the Study Nowadays, more than half of the world population are using social media in their daily life. According to Malaysia’s Chief Statistician, Datuk Seri Dr Mohd Uzir Mahidin (Bernama, 2019), the increase is in line with the increasingly busy lifestyle of individuals in Malaysia. This increase impacts the interaction and communication among family members as social media has become the main choice of medium for communication. Social media plays a vital role in communication and it has become a necessity in life and personal interactions (Edge, 2017). According to New Straits Times (May 3, 2017), there were 14 million Facebook users in Malaysia in 2019 and Malaysians spent an average of 2.8 hours a day and 7.2 hours a week streaming online videos (Kushairi, 2017)

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