The Influence of Reputation, Information Quality, and Product Quality on Repurchase Intention on the Oriflame Platform Mediated by Satisfaction

Abstract

This study aims to analyze the impact of reputation, information quality, and product quality on repurchase intention on the Oriflame platform, mediated by satisfaction. The research employed a questionnaire as the measurement tool, targeting consumers aged 15-60 who have used Oriflame products and also act as retailers. The study included 181 respondents, utilizing Partial Least Square - Structural Equation Modeling (PLS-SEM) as the analytical tool for this explanatory research. The findings, at a significance level of 0.05, reveal positive and significant effects of reputation, information quality, and product quality on satisfaction. Additionally, satisfaction demonstrates a positive and significant influence on repurchase intention. However, reputation's impact on repurchase intention is not positive and significant, similar to information quality and product quality. The mediating role of satisfaction is observed in the relationships between reputation, information quality, product quality, and repurchase intention.