Abstract
This research was conducted to find out whether there is an influence that can be caused by the existence of lifestyle and quality perceptions on the purchase decision of the iphone 12 mobile phone. Consumer behavior itself is a purchase decision related to the existence of a purchase process, at that time consumers carry out activities such as searching, researching, and evaluating products and services. Decision making is a process that consists of several stages, namely the introduction of needs, information search, evaluation of alternatives before purchase, purchase, consumption, and evaluation of alternatives after purchase. In this study, the population taken by students at University X majoring in business cretion in semester 5 amounted to 130. And this research uses quantitative methods. The data collection technique in this study for the three variables used was the questionnaire method. In this study, a double linear regression test was carried out, namely a regression analysis technique with two independent variables. A simple (univariate) linear regression test is a linear regression analysis with the number of independent variables more than one (double), while the relationship remains linear.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
