Abstract
Grab companies must be able to compete, because consumer needs are increasingly complex and in order to attract the attention of consumers. There are several factors that consumers consider when making a purchase on Grab, one of which is promotion. This study aims to determine how promotion influences the purchasing decisions of GrabFood consumers in Tasikmalaya City. This study uses a quantitative approach and data collection methods using a questionnaire with a sample of 158 respondents in the City of Tasikmalaya. The analytical technique used is reliability test, descriptive analysis test, correlation test, normality test, linearity test, simple linear regression test and coefficient of determination test using SPSS 25. Based on the results of data analysis, it can be concluded that there is a positive promotion effect on GrabFood customer purchasing decisions, this means that if the promotion is increased, the purchase decision will also increase.
 
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal Administration Business and Organization
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
