THE INFLUENCE OF CUSTOMER SATISFACTION AND PERCEIVED VALUE ON REPURCHASE: THE ROLE OF ATTITUDE AS MEDIATING VARIABLE – A STUDY ON ACER LAPTOP CUSTOMERS IN DENPASAR CITY

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Customers will have a more discriminating attitude in paying attention to the quality of laptop products, which might lead to repurchases, because the times are getting more sophisticated, and the importance of supporting technology tools such as laptops. The purpose of this research is to investigate and explain the role that consumer attitudes play in mediating the relationship between customer happiness and perceived value as it relates to repurchase intentions of Acer laptop goods in the city of Denpasar. This study was carried out in the city of Denpasar, utilizing the category of having purchased or used Acer laptop products. The number of samples utilized was 130 respondents, and the technique of sampling employed was purposive sampling. The distribution of questionnaires, combined with various path analysis methods, and the use of the SPSS program were used to collect the necessary data for the study. According to the findings of this research, customer satisfaction and perceived value have a positive and significant effect on repurchase; customer attitudes have a positive and significant effect on repurchase; customer attitude is a mediating variable that influences customer satisfaction and perceived value; and customer attitudes have a positive and significant effect on repurchase. The findings of this study suggest that increasing consumer repurchases can be accomplished by focusing on factors such as customer satisfaction, perceived value, and customer attitudes.