Abstract
Commercial awareness means appreciating that all enterprises are themselves commercial enterprises, in business to make money. Even charities need to be sustainable. You need to understand how they do that and what factors might affect it in order to be fully commercially aware. Businesses can never stand still – they grow or die and their CEOs worry about competitors. The price/earning ratio is the most commonly used means of comparing enterprises' financial performance.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
