Abstract
The current paper investigates the application of the dual-process (psychological) model of risk perception to the prediction of flood preparedness intentions at the household level in Southeast Queensland (SEQ), Australia. In particular, the paper aims to explore the mechanisms by which cognitive and affective appraisals are related and integrated in risk judgments. Covariance-based Structural equation modelling (SEM) techniques were used for data analysis. The findings indicate that both cognitive and affective appraisals of risk are significant predictors of individuals’ willingness to undertake private precautionary measures against floods. At the end, it was concluded that the dual-process model provides an adequate fit to the data and has potential to inform more tailored approaches to flood preparedness efforts and advance risk communication strategies.
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