The Indian fashion and textile sector in and post COVID-19 times

Abstract

The fashion and textile sectors have proved to be the socio-economic booster for developing countries in the last two decades. This article looks into the challenges faced by the Indian fashion and textiles sector in and post-pandemic. The current COVID-19 crisis has presented the sector with a unique set of challenges that are indeed the future strategies.Primary and secondary research methods were used to explore the impact of the pandemic on the sector in India. A systematic literature review (S.L.R.) is carried out to collect secondary data from scientific journals and development corporations. For primary research, top managers and owners from ten large-size fashion and textile companies were qualitatively interviewed to validate the secondary data. The value chain analysis (V.C.A.) model was used to perform a stage-wise analysis to provides an assessment of the current scenario and recommend solutions accordingly.Existing literature discusses the impact on the Indian economy in general and there is no significant research on the fashion and textile sector. In accordance with the empirical evidence, the author has developed a digital value chain model that is novel to the sector. It shall help both the domestic and export sector to come back to business and prepare for a similar crisis in the future.