Abstract
Bogor Regency is one of the Jakarta’s buffer cities that able to provide alternative tourism locations for the citizen of the capital and surrounding areas. Ciasmara Village is one of the tourism villages located in Bogor Regency. The main problem encountered by tourism in Ciasmara Village is the lack of promotion and limited infrastructure. These two problems are the biggest factors that hinder the tourism potential of Ciasmara village from being optimally managed. The purpose of this community service activity is to optimize tourism potential through the information and communication technology. Furthermore, the other purpose is to support the behavior shifting of the youth organization in terms of utilizing information and communication technology for the benefit of Ciasmara Tourism village promotion. The method used in this community service activity was discussion and direct training to Ciasmara Village's youth organization. The objective of this community service is Ciasmara Village's youth organization. In the beginning, the target amount of the training participants was at least 20 young people, because there were only 20 active members of the youth organization. In its implementation, this activity was attended by 31-35 participants, indicating that this community service was enticing for Ciasmara village's youths. Through interviews with the head of the youth organizations and the participants, they acknowledged that they were interested in participating in this activity because they felt they had a responsibility to develop village promotions, some of the youth said that they had social media and could promote their area for free. From interviews with several participants and village officials, it was found that this community service activity was able to motivate them to study photography more seriously and utilize social media for the promotion of rural tourism. This can be recognized from the development of official Instagram social media account owned by Ciasmara Village which is indeed focused on promoting tourism and governance in Ciasmara village.
Highlights
Bogor Regency is one of the satellite cities of the nation's capital psychologically afford to provide alternative tourism locations for the citizen of the capital and surrounding areas
Ciasmara Village of Bogor Regency is one of the tourism villages located in Bogor Regency
The main problem encountered by tourism in Ciasmara Village is the lack of promotion and limited infrastructure
Summary
Bogor Regency is one of the satellite cities of the nation's capital psychologically afford to provide alternative tourism locations for the citizen of the capital and surrounding areas. The main problem encountered by tourism in Ciasmara Village is the lack of promotion and limited infrastructure. These two problems are the biggest factors that hinder the tourism potential of Ciasmara village from being optimally managed. Tourism is a sector with high risk of failure due to its dependency on promotion and infrastructure support This condition is a challenge for stakeholders, including rice farmers in Ciasmara Village, District of Pamijahan, Bogor Regency (Ardiansyah et al, 2020). The community only use the word of mouth promotion and limited social media Another problem faced by tourism in Ciasmara village is the limited promotional infrastructure. Based on the results of the current observations in the Ciasmara tourism village there are still no special institutions that oversee the operational activities of tourist attractions and are still managed by the surrounding community, so this is where the role of youth as a productive generation will be required in developing the Ciasmara Tourism Village
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business, Economics, and Social Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
