INCREASING HUMAN CAPACITY IN OPTIMIZING THE MARKETING OF TOURISM PRODUCTS IN THE EDELWEISS FARMERS GROUP, WONOKITRI VILLAGE, PASURUAN

Abstract

Tourism is an important aspect as part of the government's main focus. Based on the situation analysis, Pasuruan Regency has the Bromo Tengger Semeru National Park Area (TNBTS) which is the top seven national tourist destinations. Wonokitri Village, Tosari District, Pasuruan Regency is part of the TNBTS Area which is a potential agricultural and plantation area. Apart from offering natural beauty and economic potential in the form of horticultural products from potatoes, cabbage, carrots and onions, Wonokitri Village is also very rich in traditional culture. Wonokitri Village is the only village that has not been touched by foreign investors. However, unfortunately this area has not been developed optimally by the Village Government, including human resource management, finance, tourism product diversification and marketing. So, the main issues raised in this community service activity are related to aspects of production management and business management. Community service with the Binus Bangun Desa scheme aims to increase HR capacity in Destination Management and Optimizing Digital-based Marketing of Tourism Products in the Taman Edelweiss Farmer Group, Wonokitri Village, Tosari District, Pasuruan Regency. The activities that will be carried out in this community service program will apply digital branding including websites and social media content as an effort to digitize and optimize the Edelweiss Park tourist area. This service activity is based on the research of the proposing team lecturers in the previous period. In this community service activity, the service team provides counseling and assistance to partners to be able to implement applications/websites and publications via social media content. This community service is very important to help tourism industry in marketing and distributing services through social media channels. It is hoped that carrying out these community service activities can help tourism be relatively productive.