The Improvement of Brand Identity and Sales with UNRL

Abstract

Currently, customers perceive UNRL as a unique brand with a craft feel. Constants for this brand are quality fabrics, unique styles, and a more tapered athletic fit. This higher quality is reflected in the company name UNRL, which refers to the term "unreal," used in sports to describe the pinnacle of performance and exceptional moments. UNRL's core mission includes "leaving a legacy," which entails engaging in causes that are meaningful to customers. As UNRL expands, it will need to keep its brand and mission relevant to its expanding core of customers. This article determines marketing strategies by analyzing the influence of influencers on consumer behavior on social media and the costs to be borne. The analysis identifies influencers that businesses can leverage to help refine and improve their brand identity to better differentiate themselves amongst their competitors in the athleisure industry.