Abstract
In the modern corporate world, entrepreneurs adopt the linear economy that involves the basic ‘take-make-dispose’ phenomena, leading to increased amounts of air, land and water pollution. Businesses surrender to customer expectations of fast fashion in order to maintain their customer loyalty as rising competition always poses a threat to their market share. As a result, although firms are aware of the negative consequences of the linear economic model, it is often considered extremely beneficial because of its convenience and low cost.
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