The importance of communication in the process of integration in the European Union: Case study of the Republic of Macedonia

Suzana Dzamtovska-Zdravkovska,Jadranka Denkova,Andon Majhosev

doi:10.5937/jpmnt1304064d

Suzana Dzamtovska-Zdravkovska, Jadranka Denkova + Show 1 more

Open Access

https://doi.org/10.5937/jpmnt1304064d

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Abstract

Facing the challenges of the new changes and reforms on the way towards accessing the European Union, the Republic of Macedonia is also facing the challenge to strengthen the capacities of the administration, which inevitably means informing it about European values and systems of operation, but also informing the public about innovations and changes the future membership brings. The paper focuses on the manner in which the Macedonian public is being informed regarding Macedonia's process of advancement towards the European family, with emphasis on the importance of internal communication in the public administration in terms of the exchange and dissemination of information on activities related to the pre-access process. Through analysis of the relevant strategic documents and the results of the implemented projects, it can be concluded that it is necessary to continuously inform the public about the process of entering the Union. At the same time, it is also necessary to include the public administration in the process of shaping the policy for informing the public.

Highlights

Internal communication within the organization / institution and external communication - with users of services and the general public - is especially important when an organization / institution is in a situation of serious change and reform
It is especially important to apply this in the process of approaching and entering of a state, in this case the Republic of Macedonia, to the European Union EU
Good attention to the strengthening of internal communication is achieved when the communication within the institutions and the information provided by the sender is strengthening of the external communication, received, fully understood and is responded to or communication with citizens and informing appropriately

Summary

INTRODUCTION

Internal communication within the organization / institution and external communication - with users of services and the general public - is especially important when an organization / institution is in a situation of serious change and reform. Good attention to the strengthening of internal communication is achieved when the communication within the institutions and the information provided by the sender is strengthening of the external communication, received, fully understood and is responded to or communication with citizens and informing appropriately To provide such communication them of the changes and challenges that this it is important to have feedback in a certain process brings. Exchange and by mutual exchange of information); indirect dissemination of information within the communication This results in the implementation of a number of projects in EU institutions

MEMORANDUM TO THE COMMISSION

INFORMING AND COMMUNICATION WITH THE

CONCLUSION

Findings

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