Abstract

The article presents the application of the PIvot Pairwise RElative Criteria Importance Assessment (PIRECIA) method for ranking alternatives. The PIPRECIA method is primarily intended for determining the significance (weight) of criteria, but it can also be used for completely solving decision-making problems. So far, this method has not been used for completely solving multiple criteria decision-making problems, which is why this article presents the application of the PIPRECIA method for the evaluation and ranking alternatives. The process of evaluating alternatives using the PIPRECIA method is shown on an example of evaluating the websites of some hotels located in Southern and Eastern Serbia.

Highlights

  • The PIvot Pairwise RElative Criteria Importance Assessment (PIPRECIA) method is a relatively new multiple criteria decision making (MCDM) method, and it was proposed in 2017 (Stanujkic et al, 2017)

  • The use of the PIPRECIA method for the evaluation and ranking of alternatives is presented in this article

  • The evaluation is shown on an example of evaluation and ranking websites of some hotels located in Southern and Eastern Serbia

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Summary

Introduction

The PIvot Pairwise RElative Criteria Importance Assessment (PIPRECIA) method is a relatively new multiple criteria decision making (MCDM) method, and it was proposed in 2017 (Stanujkic et al, 2017). The primary purpose of this method is determining the significance (weights) of the evaluation criteria, but it can be successfully applied for solving MCDM problems, i.e. for evaluating alternatives and selecting the best one It is a relatively new-proposed method, it has been successfully used for solving some decision-making problems such as: evaluating hotels’ websites (Stanujkic et al, 2018), quality control manager selection (Popovic, 2019), ranking of the sustainable indicators for cultural heritage sites (Popovic et al, 2019), assessing the quality of e-learning materials (Jauković-Jocić et al, 2020), personnel selection (Ulutaş et al, 2020), operational performance evaluation in the airline industry (Bakir et al, 2020), and so on.

The PIPRECIA Method
The usage of the PIPRECIA methods for ranking alternatives
Criteria for Evaluating Websites in the Tourism Industry
A Numerical Illustration
Company profile
Conclusion
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