Abstract
An urge for food packaging container safety and environmental protection has driven consumer rights enthusiasm towards an energetic and positive sense of innovative consumption consciousness. In this study, Taiwanese consumers were taken as the research objects, consumer rights enthusiasm as the independent variable, a desire for environmental protection and safety management in food packaging containers as the intermediate variable, and innovative consumption consciousness as the variable, to explore the strength of consumer rights enthusiasm on the safety and environmental protection in food packaging containers, and the impacts of its eagerness in innovative consumption consciousness of packaging containers. An empirical analysis was conducted to verify the results, and the study found that the stronger the consumer rights enthusiasm, the higher the desire for environmental protection and safety management in food packaging containers is. Also, the stronger the desire for environmental protection and safety management in food packaging containers, the higher the innovative consumption consciousness is.
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