Abstract
The objectives of the research are to investigate the influence of destination image and tourist satisfaction on tourist behavioral intention, and to test the mediation effect of tourist satisfaction on the relationship between destination image and tourist behavioral intention. Using accidental sampling method, 400 tourists visited Ramelau Mountain participated in the survey by filling up the prepared questionnaires. While Smart-PLS 3.1 was used for data analysis. The result of the research demonstrates that tourist destination image and tourist satisfaction positively and significantly influences tourist behavioral intention, and tourist satisfaction significantly influences the relationship between destination image and behavioral intention. Empirically the research helps enrich studies on tourist destinations with tourist behavioral intention in countries that just start developing their tourism industry. This study also assists the government in developing natural attractions, culture, infrastructure, facility, accessibility, value, and price to change tourist behavioral intention to visit and revisit, and to recommend tourist destinations to other people.
Highlights
The tourism sector contributes immensely to the global economy (Lopes, 2012) because the sector generates activities that provide large incomes to the government, as well as creates jobs for people
The items with outer loading (OL) values below than 0.5 were considered invalid because it influences the content validity of model (AVE), these items have to be eliminated from the model (Hair et al, 2014)
Some significant conclusions can be drawn from this study: (1) Tourist destination image positively and significantly influences the tourist behavioral intention
Summary
The tourism sector contributes immensely to the global economy (Lopes, 2012) because the sector generates activities that provide large incomes to the government, as well as creates jobs for people. For this reason, the government of many countries seeks to improve their service and develop tourism potential as tourist destination to attract tourist to visit (Chen & Tsai, 2007; Meng & Cui, 2020; Singh, 2020). Numerous studies show that tourist destination image is not adequate to attract tourist’s behavioral intention to revisit (Aziz et al, 2015; Chen & Tsai, 2007; Seetanah et al, 2020)
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