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Abstract
Micro and small enterprises (MSEs) play a role of great importance in the development of any economy due to their relationship and impact on the generation of employment and economic growth, and generally worldwide, represent on average 80% of the businesses of an economy. The results determined that Colombia and Mexico should reconcile the objectives of trade and environmental policies in order to achieve the most efficient use of natural resources, the reduction of environmental damage and the most efficient use of market instruments. In the end, it was concluded that the entrepreneurs of the MSEs should attach greater importance to the construction of the reputation and prestige of their company in the market, and achieve the support and acceptance by the community, in achieving greater dynamism. Likewise, and given the importance of the knowledge, skills and abilities of employees, these companies must work to improve the low educational level of their employees and increase their professionalization.
Published Version
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