Abstract
<p>This study seeks to identify the impact of the application of social responsibility on the creation of a competitive advantage. The study has been applied on Jordanian private universities. 200 copies of the questionnaire were distributed over managers and officials at these institutions. 82% of the 164 questionnaires which were distributed over the study sample ware recovered. A group of social responsibility dimensions represented by the local community, employees, customers (students at private universities), the environment and studying its impact level on the creation of competitive advantage for Jordanian private universities have been focused upon.</p><p>The hierarchical cluster has been used, where universities have been divided into groups. The results show that the first group of private universities uses social responsibility at a high and notable scale, while the second group uses social responsibility at a low scale. The results show that the group using social responsibility at a high scale, its competitive advantage is high, while the second group which uses social responsibility at a low scale, its competitive advantage is low.</p><p>The study demonstrates the importance of social responsibility and the interest of Jordanian private universities to apply it for its positive and clear impact on the creation of a competitive advantage in the market.</p><p> </p>
Highlights
Organizations have started to adopt the concept of social responsibility to be able to increase their effectiveness and improve their performance
This is because the application of social responsibility and paying attention to it for the purpose of community service in particular has become one of the most important criterion of quality all institutions seek to get as it leads to improvement ijbm.ccsenet.org
Vol 11, No 9; 2016 of the status and mind image among customers in particular and the society in general. The application of this concept will reflect its impact on local community, employees, customers represented by students, as well as the environment in order to create a competitive advantage in this sector
Summary
Organizations have started to adopt the concept of social responsibility to be able to increase their effectiveness and improve their performance. Building the reputation is no longer relying solely on its financial position, but the interest in modern concepts that contribute to creating a work environment that enables them to keep pace with rapid developments in all areas around the world have started to emerge, on top of which came “social responsibility” Social responsibility is the organization’s commitment towards the community where it operates through contributing to a range of social activities, such as health services improvement, the fight against poverty and pollution, and the attempt to create jobs and solve some social problems The goal of organizations is no longer bound only to the production and delivery and diversity of services, but rather there is another complementary course for that, that is to raise the level of service efficiency through good investment of available factors of production, on top of which is labor (Aal-Saraireh, 2010, p. 73)
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